Marketing Administrator – Indeed

Full job description

To manage the day-to-day operational and administrative execution of email marketing activity across the OmniPro brand portfolio. This role takes ownership of loading email content into Salesforce Account Engagement, scheduling sends, building segmentation and suppression lists, and maintaining list hygiene

Job Role:

Duties and Responsibilities:

  • Load and format email content into Salesforce Account Engagement across the brand portfolio
  • Schedule and deploy email sends across the brand portfolio in Account Engagement
  • Build and publish campaign landing pages using Salesforce Account Engagement and CMS platforms (e.g. WordPress), working from approved designs and copy briefs
  • Build and maintain segmentation lists and suppression lists in Account Engagement, ensuring accurate targeting
  • Creation and development of necessary assets to support campaigns
  • Manage contact data, list quality and hygiene within Salesforce Account Engagement
  • QA and proof email templates and send settings before deployment to ensure zero send errors
  • Maintain email deliverability and list hygiene to produce high deliverability rates
  • Ensure all email activity complies with GDPR requirements, including managing consent records, unsubscribe processing, and suppression list accuracy
  • Provide scheduling summaries and send reports to the marketing team following each campaign
  • Support the broader marketing team with administrative platform tasks as directed, enabling them to focus on strategic AI work

About You:

1. Education and Qualifications

· Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field.

· Certifications: A Salesforce Account Engagement (Pardot) certification or equivalent platform training is highly valued.

2. Experience and Background

· Marketing Experience: 2–3 years of hands-on experience in email marketing platform administration or digital marketing execution.

· Industry Focus: Experience in B2B marketing is preferred; strong platform proficiency is valued above sector experience.

· Execution Focus: Proven track record of executing email marketing campaigns end-to-end, from content loading and list setup through to scheduling, send, and post-campaign reporting.

3. Technical Skills and Proficiencies

· Marketing Automation Tools: Proficiency in Salesforce Account Engagement (formerly Pardot), including email builds, segmentation, automation rules, and send scheduling.

· CMS Platforms: Familiarity with a CMS such as WordPress for publishing landing pages and campaign content is a desirable advantage.

· CRM Management: Experience managing CRM databases, segmentation, and querying data for targeted campaigns.

· Content & Creative Tools: Proficient in Canva or Adobe Creative Suite (Photoshop) for creating basic marketing collateral.

· Analytics Tools: Proficiency in Google Analytics and UTM campaign tracking; ability to interpret basic send and deliverability metrics within Account Engagement.

· Technical Knowledge: Working knowledge of HTML/CSS for email template editing and landing page updates is a distinct advantage.

4. Key Competencies and Soft Skills

· Attention to Detail: Meticulous approach to quality assurance (QA) of campaigns, ensuring accuracy in data, links, and messaging.

· Project Management: Exceptional organizational skills, able to manage multiple, concurrent projects in a fast-paced environment.

· Communication: Excellent written and verbal communication skills, including the ability to draft compelling marketing copy and present reports.

· Analytical Thinking: Able to interpret campaign data to derive actionable insights, optimize performance, and improve ROI.

· Collaboration: Strong stakeholder management skills, with the ability to build relationships across teams (sales, creative, Product).

· Proactive “Can-Do” Attitude: Energetic and self-motivated, comfortable taking ownership of operational tasks

Job Types: Full-time, Permanent

Benefits:

  • On-site gym
  • On-site parking

Work Location: In person

To apply for this job please visit ie.indeed.com.